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Nolan & Associates is pleased to announce that it exclusively advised Blue Holdings in its strategic investment in Brädo Creative Insight

“We have been evaluating the marketing services industry for an inspirational company to build into a larger business over the next several years. Brädo has a unique ability to discover deep consumer insight that in turn has the capacity to shape a wide range of marketing activities – from communications to positioning to innovation. We are eager to bring our strengths to this partnership in order to accelerate growth in this very dynamic space.”

–  Andy Parham, CEO, Blue Holdings

St. Louis, MO – (September 19, 2017) Nolan & Associates is pleased to announce that it exclusively advised Blue Holdings (Blue) in its strategic investment in Brädo Creative Insight (Brädo).

About Our Client: Blue Holdings

  • Blue is a private equity group that invests and builds value in creative agencies.
  • Blue’s proven business-building model enables a big vision, provides the capital and expertise necessary for acquisitions, advances strategic selling initiatives and creates an operational infrastructure to support growth and scalability of strong company cultures.

Objectives of Blue Holdings

  • Blue was in pursuit of a platform company in the marketing services industry that would allow them to leverage their capital, acquisition expertise, relationships and management bench to accelerate growth.
  • Blue has a proven track record across many different industries using this collaborative, business-building model.

Solution: Investment in Brädo Creative Insight

  • Founded in 1996, Brädo Creative Insight is a strategic marketing research agency with areas of expertise including Brand Positioning and Brand Architecture, Digital and UX Research, Advertising Research, New Product Strategy, Ideation and Research, Communication Strategy and Digital Strategy.
  • Brädo’s founders, with their roots in the ad agency world, had proven themselves to be especially well qualified to serve both clients and their agencies with a unique brand of research.
  • The Brädo team is comprised of Creative Strategists – people with advertising, creative, research and planning backgrounds. Over half of the agency’s revenue comes from assignments conducted outside of the United States.

Buy Side Process Results

  • Blue hired Nolan to locate marketing services businesses fitting their goals and to advise on the transaction once an appropriate partner was determined.
  • Brädo embodies many of the characteristics necessary to support Blue’s already successful buy-and-build strategy including unique capabilities, scalable training program, a strong client portfolio and an inspiring culture. Blue is approaching the Brädo acquisition with a long-term view, partnership mentality.
  • Blue intends to invest in additional marketing services companies that can enhance the capabilities of Brädo to continue its impressive record of rapid growth.

About Nolan & Associates

Nolan & Associates is a boutique investment banking firm providing Mergers & Acquisitions and Capital Raise advisory services to middle market business owners and buyers.  Founded in 1976, Nolan is broadly recognized as a leading investment banking firm with Midwestern roots and global reach.  The Nolan team has completed hundreds of transactions in the middle market while working collaboratively from its offices in St. Louis, MO and Decatur, IL.

Securities offered through Middle Market Transactions, Inc.  Member: FINRA/SIPC.

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